The Postal Service partners with ... The Postal Service.

Pitchfork: "... Sub Pop is considering, under the auspices of their newly minted licensing deal, using local postal outlets as distribution points ..."
I would probably go to the post office more often, if they did have any indie-pop CDs. Maybe even a package, where, like, if I buy the CD, I'd also get a set of postcards and/or stamps bearing the logo/likeness of the band?
I must admit this is probably one of the coolest things that USPS has done in a long time, especially if they want to get a younger crowd talking about them.